Chamillionaire is the Truth
Posted on 08. May, 2008 in Marketing, New Media
Mashable! has a great interview with rapper Chamillionaire about how he marketed his song “Ridin Dirty” to sell 4,000,000 ringtones and win a Grammy. He basically spells out how to promote content through social media channels and talks about why the traditional metric of album sales no longer works to measure an artist’s popularity.
I’m not a huge fan of his work, but I’ve always respected the man. He spent years selling mixtapes directly to a street-level fanbase and keeping about $10 from every CD sold, while turning down record deals that would have paid him a buck or two per sale. Here’s a clip of the interview:
…and here’s the Floyd Landis parody version:
You made my day with the Landis video while having breakfast. From what I’ve read between his book and the court documents I do believe he is innocent. That aside, I am a student of maketing and advertising and am no fan of Chamillionaire but, he is diong something right. Target marketing to a specific segment using the most current tools. Oh hey, that’s what your diong here. I love cycling, love it, love it, so I’ll be back reading your blogs.
And, I really want to win the Mash video. Thanks.
George
The Watershed Addiction Treatment Programs.