It’s official: bikes are cool
Posted on 20. May, 2008 in Bike industry, Trends
Nike and BMX legend Bob Haro have put together BMX-inspired art show, currently on display in Beijing as part of the buildup to BMX’s Olympic debut.
This kind of themed art show is a standard practice in skateboard and streetwear circles, so it’s great to see that sense of creativity, aesthetics and individuality make its way more often in the bike world. RVCA and Cinelli are planning a similar show for later this year with a track bike theme. And, of course, there’s my friends MASH getting big in Japan.
Not so long ago, bikes were for families, hippies and bike dorks. Today, bikes are fashionable, trendy, edgy, and legitimately cool… and we have the art shows to prove it.
via Cool Hunting
