Maybe a bit too cool
Posted on 23. May, 2008 in Bike industry, Trends
More evidence that bikes are cool, this time courtesy of Cannondale and jeans maker G-Star Raw. They get a little carried away talking about coolness (“The Cannondale BAD BOY, cycling’s original benchmark in coolness just got cooler.”) but this bike is really, really fresh. Check out the microsite.

This video, however, is not so fresh.
via PSFK
