Josh Kadis is a freelancer and marketing consultant specializing in copywriting, web content, and WordPress production for the bicycle industry.
Posted on 16. May, 2008 by in Bike Racing | No Comments
This being an Olympic year, USA Cycling has released a rather comprehensive 150-page media guide. As one might expect, it’s kind of a snooze. Maybe I’m naive, but it seems to me from having been around the biggest domestic races that there are enough knowledgeable journalists covering cycling these days that a more in-depth media [...]
Posted on 15. May, 2008 by in Bike Racing, Sports Business | No Comments
The Pro Cycling Tour has announced the teams for their Commerce Bank Triple Crown of Cycling. The roster includes a handful of marquee teams with US ties – High Road, Slipstream, CSC – plus a few random foreign teams (Sparkasse?) and then all the domestic teams down to DLP Racing. It’s not the Tour of [...]
Posted on 12. May, 2008 by in Bike industry, Client News, New Media | No Comments
There was much hoopla surrounding the opening weekend of Lance Armstrong’s bike shop/coffee shop/training center in Austin. MASH got to be a part of it, which was huge.
There are loads of articles and blogs to link to, but here is the most important (at least over time): Yelp
Posted on 09. May, 2008 by in Bike industry, Marketing, Sports Business | No Comments
In 1987, 5-time Tour de France winner Bernard Hinault and legendary NBA disappointment Derrick Coleman both used products that were recently released in a colorway inspired by Dutch artist Piet Mondrian. For Coleman, it was the Nike Dunk sneaker. For Hinault, it was a Look bike. Here are the current versions:
More thoughts on this in [...]
Posted on 08. May, 2008 by in Marketing, New Media | 1 Comment
Mashable! has a great interview with rapper Chamillionaire about how he marketed his song “Ridin Dirty” to sell 4,000,000 ringtones and win a Grammy. He basically spells out how to promote content through social media channels and talks about why the traditional metric of album sales no longer works to measure an artist’s popularity.
I’m not [...]
Posted on 07. May, 2008 by in Blog | No Comments
Analysis from a web usability expert indicates that users read half the information only on web pages with 111 words or less. Then they only spend 4.4 seconds for each additional 100 words, and will read about 20% of the text on the average page. The dataset was capped at 1,250 words per page because [...]
Posted on 06. May, 2008 by in Bike Racing, Marketing, Sports Business | No Comments
This is a great look: bringing a short-term sponsor on board for a specific race. In this case, it’s what looks like the Italian division of a forklift company sponsoring Saunier Duval-Scott for the Giro d’Italia. As the press release points out, it’s a good sales strategy to help a sponsor get their feet wet.
But [...]
Posted on 05. May, 2008 by in Bike Racing, Bike industry, Sports Business | 1 Comment
Now that Toyota won’t be renewing the biggest sponsorship in domestic cycling, it will be interesting to see what happens to United Pro Cycling Team, LLC. When they launched at the end of 2005, they were talking about revolutionizing the sport by promoting the United brand (as opposed to that of their sponsor) to generate [...]
Posted on 01. May, 2008 by in New Media, Sports Business | No Comments
Tuesday’s episode of Bob Costas’ “Costas Now” show on HBO featured a round-table discussion with Costas, old-school sportwriter Buzz Bissinger, NFL player Braylon Edwards, and Will Leitch, founder of Deadspin, a major sports blog. Bissinger pretty much went crazy and attacked blogs as sandboxes for crass, uninformed idiots – which they often are. You can [...]