The Olympics elicit yawns from the bike industry
Posted on 19. May, 2008 in Bike Racing, Bike industry, ROAD Magazine, Sports Business
BRAIN had a quick story last week about how the Olympics aren’t really on the radar for the bike industry, except for the debut of BMX. The hypothesis seems to be that road racing revolves around the Tour de France even in Olympic years, while mountain biking has moved away from racing altogether, at least for the US market.
I couldn’t agree more. That’s why I suggested in the latest of my ROAD columns that, “instead of the gatekeeper to the Olympics being in charge of professional cycling, the people that run the Tour de France would be in charge of professional cycling.”
