USA Cycling media guide released
Posted on 16. May, 2008 in Bike Racing
This being an Olympic year, USA Cycling has released a rather comprehensive 150-page media guide. As one might expect, it’s kind of a snooze. Maybe I’m naive, but it seems to me from having been around the biggest domestic races that there are enough knowledgeable journalists covering cycling these days that a more in-depth media kit might be preferable.
I guess I’d like to see a stronger sell. That’s not really USAC Communications Director Andy Lee’s style – much to his credit – but it seems warranted here in comparison to such a staid look. At least, some color photos might help sex things up a bit. And pitch the hell out of Taylor Phinney.
