What do Bernard Hinault and Derrick Coleman have in common?

Posted on 09. May, 2008 in Bike industry, Marketing, Sports Business

In 1987, 5-time Tour de France winner Bernard Hinault and legendary NBA disappointment Derrick Coleman both used products that were recently released in a colorway inspired by Dutch artist Piet Mondrian. For Coleman, it was the Nike Dunk sneaker. For Hinault, it was a Look bike. Here are the current versions: