Puma I-Cycle video shorts
Puma has released I-Cycle, a series of video shorts featuring the founder of the Recycle-A-Bicycle program in New York, actor Matthew Modine’s Bicycle For a Day, the guy who had the first pedicab in New York, the organizer of the Bicycle Film Festival, and Puma’s bike collecting CMO.
One thing that jumped out at me immediately was that the interviews were done on the bike, not in the studio. Being able to see the person talking instead of just hearing a voiceover during a riding shot makes it feel so much more personal. Also, Puma branding is almost non-existent. I noticed a shot of the Bike Film Festival guy wearing Pumas and there are obviously some kicks in the video with their CMO. But Puma has smartly told interesting stories about bike culture, not about their products
via PSFK