Josh Kadis is a freelancer and marketing consultant specializing in copywriting, web content, and WordPress production for the bicycle industry.
Posted on 31. Jul, 2008 by Josh in Bike Racing | No Comments
This story about A’s pitcher Huston Street taking public transit to games reminded me of how many cars are involved in pro cycling. God only knows how many vehicles are at the Tour, but here’s a breakdown of the 19 used by the Eusakeltel-Euskadi team during the season:
4 autobuses (buses, duh)
2 camiones (trucks)
1 caravana (RV?)
1 [...]
Posted on 30. Jul, 2008 by Josh in Sports Business | No Comments
I had a chance to meet Hunter Muraira, who manages the skateboard division of Nike, while I was working with Sneakerplay and he told me that “team sports are dead.” That’s not true yet, but there’s a kernel of truth in it for sure.
Brandweek reported last week that the International Fight League “will be acquired [...]
Posted on 25. Jul, 2008 by Josh in Marketing, Personal | No Comments
The team formerly known as Saunier Duval-Scott is now… um… Scott-American Beef. There’s not much information on line about the Chihuahua, Mexico based meat processor, but they were briefly “de-listed from the list of authorized plants to export to the United States” in 2004 – see page 60 of this report (pdf) from the USDA. [...]
Posted on 21. Jul, 2008 by Josh in Bike Racing, Client News, New Media | No Comments
Post your video or written question ahead of time at The Road Diaries
Posted on 21. Jul, 2008 by Josh in Trends | No Comments
A DJ and a bike shop from Montreal built up a bike with stock frame and components! The custom head tube badge is neat, but otherwise it’s just a regular pieced-together track bike like anything you’d see around town. Can someone at Cool Hunting please explain what the big deal is? Thanks.
Posted on 19. Jul, 2008 by Josh in New Media, Personal | No Comments
McDonald’s is running a promotion on MySpace to come up with a new Big Mac chant – you know, “two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun”…
One of the finalists is a rapper from Miami who actually robbed a McDonald’s when he was 14, got tried as an [...]
Posted on 18. Jul, 2008 by Josh in Marketing, New Media | No Comments
I was looking at the Fail Blog just now, then I came aross this story on ReadWriteWeb. Apparently, some guy at Deloitte looked at a bunch of branded online communities and found that:
Thirty-five percent of the [corporate] online communities studied have less than 100 members; less than 25% have more than 1,000 members – despite [...]
Posted on 17. Jul, 2008 by Josh in Bike Racing, Client News | No Comments
I’m at the PSFK conference right now, dealing with the fallout from the Ricco positive as relates The Road Diaries. It’s interesting to be part of the internal debates but mostly it’s a shitty situation for everyone involved.
We’ve decided to leave the posts related to Ricco and Saunier Duval-Scott up on the site, except for [...]
Posted on 15. Jul, 2008 by Josh in Bike Racing | No Comments
I guess this is it. The lied-about “private league” of pro cycling is finally going to happen and I think it will be a good thing.
We learned today that the teams formerly known as “ProTour teams” will not renew their contracts with the UCI. Instead, they’ll seek to work out a deal directly with ASO [...]