I was looking at the Fail Blog just now, then I came aross this story on ReadWriteWeb. Apparently, some guy at Deloitte looked at a bunch of branded online communities and found that:

Thirty-five percent of the [corporate] online communities studied have less than 100 members; less than 25% have more than 1,000 members - despite the fact that close to 60% of these businesses have spent over $1 million on their community projects.

As RWW points out with insights like “They are stupid,”  the study misses the real reason that corporate social networks fail: nobody cares.

This entry was posted on Friday, July 18th, 2008 at 12:32 pm and is filed under Advertising, New Media.