Posted on 10. Jul, 2008 by in Bike industry | No Comments
I suppose Trek has had a number of great ideas, although this might be my favorite: a bike parts vending machine stocked with tubes, tire levers, water bottles and such. Here’s a prototype installed near their HQ in Madison, Wisconsin. In general, Trek is has a major commitment to making bicycles more accessible to the [...]
Posted on 09. Jul, 2008 by in Bike Racing | No Comments
I took this screenshot a couple days ago of the New York Times website. It’s just regular ol’ Tour coverage, not a feature or doping scandal. I looked again just now and, sure enough, Mark Cavendish’s win in stage 5 was the lead story. Maybe people are interested in this bike race after all.
Posted on 09. Jul, 2008 by in Bike Racing, ROAD Magazine, Sponsors, Sports Business | No Comments
Just sent in my column for the September issue of ROAD. The piece talks about the recent sponsorship deals with Garmin, Columbia, and Saxo Bank for the teams formerly known as Slipstream, High Road, and CSC, respectively. Here’s an excerpt:
On the surface, the trio of deals seems like an unquestionably auspicious sign for cycling. But [...]
Posted on 04. Jul, 2008 by in Bike industry, Client News, New Media | No Comments
The project that I’ve been working on with SRAM for the last two months reached a big milestone this week. The Road Diaries went live! The site itself is a multi-author, multimedia blog written by the SRAM road team. We’ll be producing exclusive behind-the-scenes content that we’ll upload at events using mobile technology to give [...]
Posted on 02. Jul, 2008 by in Bike industry, Client News | No Comments
I came across this 1988 catalog, Zipp’s first, while I was getting underway with a new project. I’ve been thinking and writing lately about the recent proliferation of color options in the bike industry, so it’s ironic to see a 20-year-old wheel that was available in blue, white, yellow and red. Pretty cool, no?
Posted on 01. Jul, 2008 by in Bike Racing, Sponsors | No Comments
Saunier Duval-Scott and Camelbak have come up with a clever promotional concept for the Tour:
After its success in the Tour of California and the Giro d´Italia, Pick Up the Podium, the promotional campaign jointly launched by CAMELBAK and SAUNIER DUVAL-SCOTT, is now coming to France for the Grande Boucle 2008. This initiative encourages spectators to [...]
