The Road Diaries is live!
The project that I’ve been working on with SRAM for the last two months reached a big milestone this week. The Road Diaries went live! The site itself is a multi-author, multimedia blog written by the SRAM road team. We’ll be producing exclusive behind-the-scenes content that we’ll upload at events using mobile technology to give it a real-time, immediate, personal feel. We’re focusing a lot on video and will be using Kyte to broadcast live, interactive shows.
We’ll have content from the Tour de France with SRAM teams Saunier Duval-Scott and Agritubel over the next three weeks, plus some other big interviews coming up. Stay tuned.
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