Trek’s great idea

I suppose Trek has had a number of great ideas, although this might be my favorite: a bike parts vending machine stocked with tubes, tire levers, water bottles and such. Here’s a prototype installed near their HQ in Madison, Wisconsin. In general, Trek is has a major commitment to making bicycles more accessible to the average person. It’s a forward-thinking strategy, even though their competitors might also benefit from Trek’s efforts to grow the market.

via PSFK, via Treehugger