Josh Kadis is a freelancer and marketing consultant specializing in copywriting, web content, and WordPress production for the bicycle industry.
Posted on 31. Oct, 2008 by Josh in Marketing, Trends | No Comments
I spent most of the PSFK’s San Francisco conference furiously typing on my phone about Riccardo Ricco, so I’m glad that they’re putting the sessions online. Here’s a panel talking about social media use for brands:
There was a lot of talking about how awesome social media is, but here are the two most useful [...]
Posted on 27. Oct, 2008 by Josh in Bike Racing, Sports Business | No Comments
Perhaps my favorite sportswriter, Salon’s King Kaufman wrote a couple interesting pieces this week about what it means to be a fan. His point, in a nutshell, was that the idea of “hardcore” vs. “bandwagon” fans is misguided. Both groups are just consumers of sports entertainment, where a winning team is a good product. Some [...]
Posted on 25. Oct, 2008 by Josh in Bike Racing, Sports Business | No Comments
I got an email from CSC-Saxo Bank’s list a couple days ago that this was their fourth consecutive year as the #1 team in the world. Extremely telling is that they’re referring to Cycling Quotient, a comprehensive but entirely unofficial ranking site run by a few Belgian fans. Now that we’ve got the UCI’s ProTour [...]
Posted on 24. Oct, 2008 by Josh in Personal | No Comments
2 Days of Pigeon Point on Flickr.
Posted on 21. Oct, 2008 by Josh in Personal | No Comments
I’m taking a couple days off this week. The plan is to ride to the Pigeon Point lighthouse, stay tomorrow night at the hostel, and ride back on Thursday. I’ll probably end up taking transit part (or most) of the way home since the 90 mile ride there is more than I’ve ridden in the [...]
Posted on 17. Oct, 2008 by Josh in Client News | No Comments
Picked this up from Mike today. Looking forward to more good things to come out of working with Cinelli, BTI, and MASH.
The red car parked behind the gate in the background is an example of the many differences between me and a good photographer.
Posted on 15. Oct, 2008 by Josh in Bike Racing | No Comments
Starting with some pointed questions at Lance’s Interbike press conference and continuing in an interview with Cyclingnews, Greg Lemond has been touting an anti-doping plan that would return a positive test when a rider’s power output exceeds what his VO2 max indicates as possible for him or her.
It’s more of a concept than a detailed [...]
Posted on 09. Oct, 2008 by Josh in Bike Racing, Sponsors | No Comments
Team Inferno is going pro next year as Kenda Pro Cycling presented by Spinergy and touting an “100% American” roster (including staff). I know and like those guys, but the flag waving seems really out of place with cycling culture. Internationalism is part of the sport’s appeal.
From their press release:
“While the program will miss its [...]
Posted on 01. Oct, 2008 by Josh in ROAD Magazine | No Comments
My latest column for ROAD came out at Interbike and talks about the recent reshuffling of teams and bike sponsors. Also, Neil has embedded a couple videos from my Interbike lifestream on his blog, here and here.