I spent most of the PSFK’s San Francisco conference furiously typing on my phone about Riccardo Ricco, so I’m glad that they’re putting the sessions online. Here’s a panel talking about social media use for brands:

There was a lot of talking about how awesome social media is, but here are the two most useful points that I’ll be working into my projects:

• Be valuable to consumers and be very specific. Example: Special K created a microsite called “2 weeks, 10 pounds” instead of a general nutrition portal.
• Look outside the PR/marketing team for employees who are fluent social media users. Social media is conversational, so look for people who are used to talking to customers.

The panelists were George Parker (AdScam), Rohit Bhargava (Ogilvy 360 Digital Influence), Lynn Casey (Team Noesis), Adrian Ho (Zeus Jones), and Mark Lewis (DDB). More videos from the conference are here.

This entry was posted on Friday, October 31st, 2008 at 10:46 am and is filed under Advertising, Trends.