Josh Kadis is a freelancer and marketing consultant specializing in copywriting, web content, and WordPress production for the bicycle industry.
Posted on 20. Nov, 2008 by Josh in Bike industry, Trends | 2 Comments
Here is an unscientific, apples-to-oranges comparison of Google Trends search volume over the last 12 months for “fixed gear” in blue vs. “road cycling” in red:
There are lots of interesting things here, but two that jump out at me are how much of a bump “road cycling” gets during the Olympics around point C relative [...]
Posted on 17. Nov, 2008 by Josh in Bike Racing, Sponsors, Sports Business | 3 Comments
Like a can of peaches [cringe], the Tour de Georgia is on the shelf. It’s been the best in North America from a pure racing standpoint, although they have had financial trouble in the past. The dismal economy obviously isn’t helping their cause, but I don’t think that’s really the problem. It’s that bike races [...]
Posted on 13. Nov, 2008 by Josh in Bike Racing | No Comments
In 2006, the UCI commissioned two studies “to provide a better understanding of the different aspects of doping: the roots, methods, mechanisms and practices.” One was a qualitative study by a French consultancy, AlteRHego; the other was more quantitative (although the size of the data set is not disclosed) by Professor Xavier Sturbois of the [...]
Posted on 11. Nov, 2008 by Josh in Bike Racing, Sponsors | No Comments
VeloNews.com is reporting that the folks at Barloworld have changed their minds about the decision to withdraw from their team sponsorship following a positive doping test during the Tour de France. As I wrote for ROAD, you can’t fault a sponsor for dropping or sticking with a team; both have their pros and cons. Here’s [...]
Posted on 10. Nov, 2008 by Josh in Client News, Personal | 1 Comment
My new bike. More photos and a sensible choice of bars coming soon.
Thanks to Cinelli, BTI, MASH, Zipp, SRAM, ROAD, and Craigslist.
Posted on 07. Nov, 2008 by Josh in Blog | No Comments
In additional to its numerological significance, the number 22 is also the number of ways that brands can use social media. That’s according to a comprehensive piece on Mashable by Peter Kim. His list:
1. Blogs (Johnson & Johnson, Delta Air Lines)
2. Bookmarking/Tagging (Adobe, Kodak)
3. Brand monitoring (Dell, MINI)
4. Content aggregation (Alltop, EMC)
5. Crowdsourcing/Voting (Oracle, Starbucks)
6. [...]
Posted on 04. Nov, 2008 by Josh in Bike industry | No Comments
I’ll be writing more soon about the NorCal High School Mountain Bike League but here’s information about their upcoming benefit weekend in Marin:
Friday evening cocktail party featuring Levi Leipheimer
Saturday evening gala dinner and auction
Sunday group ride with Levi
The league is a really amazing program – get out and support it!
Posted on 03. Nov, 2008 by Josh in Bike Racing | No Comments
1974 Modesto Criterium:
2008 Menlo Park Grand Prix:
Thanks to Casey Kerrigan for scanning and putting some old NCNCA stuff online here.