Google Trends: “fixed gear” vs. “road cycling”

Posted on 20. Nov, 2008 in Bike industry, Trends

Here is an unscientific, apples-to-oranges comparison of Google Trends search volume over the last 12 months for “fixed gear” in blue vs. “road cycling” in red:

There are lots of interesting things here, but two that jump out at me are how much of a bump “road cycling” gets during the Olympics around point C relative to volume during the Tour de France in July, and how quickly it falls off afterwards.

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