On profits and passion in the bike industry
Posted on 29. Jan, 2009 by Josh in Bike Racing, Bike industry | 1 Comment

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If the industry valued efficient spending above all else, I think we’d see less money going to pro racing and more along the lines of commercialized versions the SRAM Cycling Fund. Presumably, greater efficiency would lead to greater profitability. But, one way or another, pretty much everyone from your local shop owner to the president of Specialized got in the game for the love of the bike, not the profits. So why do the relatively relaxed business practices in the industry bother some of us so much?



