Comments on: On profits and passion in the bike industry http://www.kadisco.com/2009/01/on-profits-and-passion-in-the-bike-industry/ Perhaps you're interested. Sat, 31 Dec 2011 16:15:40 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Chris Matthews http://www.kadisco.com/2009/01/on-profits-and-passion-in-the-bike-industry/comment-page-1/#comment-899 Chris Matthews Tue, 03 Feb 2009 00:39:50 +0000 http://www.kadisco.com/?p=735#comment-899 Don't discount the value of pro athletes to the R&D efforts - that's a huge reason why team sponsorship is worthwhile. And while you're right that it doesn't make much impact to most cyclists here in north america, you can watch bike racing on prime time TV about 250 days a year in Europe...cycling there is similar to what hockey might be here, and those sponsorships are valuable in EU markets. Plus, it's just cool! Don’t discount the value of pro athletes to the R&D efforts – that’s a huge reason why team sponsorship is worthwhile. And while you’re right that it doesn’t make much impact to most cyclists here in north america, you can watch bike racing on prime time TV about 250 days a year in Europe…cycling there is similar to what hockey might be here, and those sponsorships are valuable in EU markets.

Plus, it’s just cool!

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