Comments on: Redesigns: ESPN.com vs. Cyclingnews http://www.kadisco.com/2009/01/redesigns-espncom-vs-cyclingnews/ Perhaps you're interested. Tue, 22 Jun 2010 06:01:55 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Monday bike news - Cult of the Bicycle http://www.kadisco.com/2009/01/redesigns-espncom-vs-cyclingnews/comment-page-1/#comment-687 Monday bike news - Cult of the Bicycle Mon, 12 Jan 2009 19:07:24 +0000 http://www.kadisco.com/?p=690#comment-687 [...] that began January hit the mainstream media over the weekend and became kind of big news.Kadisco on sports websites redesigns. See also this interesting bit about cycling team sponsorship budgets: while global sports team [...] [...] that began January hit the mainstream media over the weekend and became kind of big news.Kadisco on sports websites redesigns. See also this interesting bit about cycling team sponsorship budgets: while global sports team [...]

]]> By: Josh http://www.kadisco.com/2009/01/redesigns-espncom-vs-cyclingnews/comment-page-1/#comment-674 Josh Thu, 08 Jan 2009 19:33:31 +0000 http://www.kadisco.com/?p=690#comment-674 1. The move to IAB standard ad sizes means that advertisers can use the same creative on CN that they use on any other site on the web. 2. CN's parent company is an international publisher that has relationships with major brands and agencies, and can traffic ads across dozens of websites. It's not a stretch to think that non-endemic ads will be running on Cyclingnews sooner rather than later. 1. The move to IAB standard ad sizes means that advertisers can use the same creative on CN that they use on any other site on the web.

2. CN’s parent company is an international publisher that has relationships with major brands and agencies, and can traffic ads across dozens of websites.

It’s not a stretch to think that non-endemic ads will be running on Cyclingnews sooner rather than later.

]]> By: wil m http://www.kadisco.com/2009/01/redesigns-espncom-vs-cyclingnews/comment-page-1/#comment-669 wil m Thu, 08 Jan 2009 03:56:57 +0000 http://www.kadisco.com/?p=690#comment-669 Excellent analysis, as always. I look forward to the day when publishers like Future and Competitor (VN) have even a third of the budget ESPN can muster for a redesign. We'll see that day coming when the ads on cyclingnews migrate from small third-party parts makers to national consumer brands. Considering that cyclingnews isn't even able to sell their own leaderboard, that day may be a long time coming. Excellent analysis, as always.

I look forward to the day when publishers like Future and Competitor (VN) have even a third of the budget ESPN can muster for a redesign. We’ll see that day coming when the ads on cyclingnews migrate from small third-party parts makers to national consumer brands.
Considering that cyclingnews isn’t even able to sell their own leaderboard, that day may be a long time coming.

]]>