Archive for February, 2009

Twitter and pro cycling’s human element

Posted on 27. Feb, 2009 by Josh in Bike Racing, Bike industry, New Media, Sponsors, Sports Business | 3 Comments

Twitter and pro cycling's human element

More than any other pro sport, cycling has taken to Twitter like a fish to water. I believe it’s because the approachability of the tweet fits with the already approachable nature of the sport. As Twitter and other social tools permeate our everyday lives, myths will become human and a pre-humanized sport like cycling will adapt more quickly and naturally than its larger counterparts. In other words, we’ll benefit from the convergence of what Mike refers to as the road version and the raw version.

ATOC wrap-up, part 1

Posted on 25. Feb, 2009 by Josh in Bike Racing, Client News, Personal | 1 Comment

ATOC wrap-up, part 1

Physically and mentally, last week was probably the most challenging of my career, and I’m still processing all my impressions from the race. In the meantime, here are a few more images and an excerpt of my final report for the MASH x Incase blog. To see more of what I saw, you can check out my Flickr album and my photos and videos for Zipp (2/16-22), featuring interviews with Carlos Sastre and Thor Hushovd.

Solvang ‘n’ stuff

Posted on 21. Feb, 2009 by Josh in Bike Racing, Client News, Personal | No Comments

Solvang 'n' stuff

Yesterday was amazing, with great access to three of the best teams in the world: Cervelo TestTeam, Astana, and Garmin-Slipstream. I got to interview Carlos Sastre inside the Cervelo bus, shoot close-ups of Jani Brajkovic warming up on Zipp’s aero crankset, and just wander through the Garmin-Slipstream area in the morning before bringing the MASH [...]

Some photos from the road

Posted on 19. Feb, 2009 by Josh in Bike Racing, Client News, Personal | No Comments

Some photos from the road

Too tired to say much of anything, but here are some photos from the last few days with Zipp and MASH. All my photos from this trip are here on Flickr.

Kadisco at the Tour of California

Posted on 15. Feb, 2009 by Josh in Bike Racing, Client News, Personal, Sponsors, Trends | 1 Comment

Kadisco at the Tour of California

This is going to be a busy week for me with a several hats to juggle and lots of text, photo and video content to create. First, I’m on the road with MASH all week. We’re riding all the Tour of California courses from start to finish on track bikes. I’ll also be producing some web content for Zipp around their pro teams, Cervelo Test Team and Garmin-Slipstream. I’ll be talking to riders, directors, and mechanics about what wheels they’ll be riding on different stages, and what factors go into those choices.

Where Slipstream riders came from

Posted on 12. Feb, 2009 by Josh in Bike Racing | 1 Comment

Where Slipstream riders came from

… the NorCal High School Mountain Bike League will always stick to mountain biking because it’s safer, more inclusive, and more fun. I was thinking thinking about that at last night’s event at Clif Bar HQ with MASH and Garmin-Slipstream. Of the 8 riders on the team, all but Christian Vandevelde and Svein Tuft (also the two oldest riders on the team) said that they got into road cycling through mountain biking as kids.

Kadisco-approved Wordpress themes

Posted on 05. Feb, 2009 by Josh in Personal | No Comments

Kadisco-approved Wordpress themes

In addition to the recent redesign of my own site, I’m also working on a demo online magazine to show some people at the Tour of California. Both are built on the Wordpress platform, so I’ve looked at literally hundreds of themes between the two projects. Here are the two I’ve settled on…

ROAD columns, posted and previewed

Posted on 03. Feb, 2009 by Josh in Blog | 1 Comment

ROAD columns, posted and previewed

I’ve added a new entry in the ROAD Magazine archive: “Racing needs to embrace urban cycling”. The article’s premise is that the growth of more utilitarian forms of cycling means that performance and technological innovation will become less relevant in the bike industry. This will put pressure on the pro racing community to figure out how the average bicyclist can relate to the Tour de France. And I just sent off my column for the putative April issue of ROAD. It’s about how a true labor union like the Major League Baseball Players Association for pro cyclists might actually function. Here’s a preview…