Kadisco: Josh Kadis is a technologist.

ATOC wrap-up, part 1

Posted on 25. Feb, 2009 in Bike Racing, Client News, Personal

Physically and mentally, last week was probably the most challenging of my career, and I’m still processing all my impressions from the race. In the meantime, here are a few more images and an excerpt of my final report for the MASH x Incase blog. To see more of what I saw, you can check out my Flickr album and my photos and videos for Zipp (“Tour of California” entries from 2/16-22), featuring interviews with Carlos Sastre and Thor Hushovd.

There was something about this race that appealed to everyone, and it was awesome to see how many people – especially hardcore road riders – appreciated what we were doing. People saw us every day on the road and cheered when we came by. For me at least, that was one of the goals of the trip: to show that track bike culture is about more than bombing traffic and doing tricks, that it’s respectful of and connected with other forms of cycling. I’m proud of how we were able to demonstrate that without losing the essentials MASH’s city roots and artistic vision.

We didn’t see anyone else riding fixed this week, but I hope that we will next year. There’s no ride that can’t be done on the track bike, although frankly I had my doubts going into the trip. It’s a tool with which you can explore not only the city, but also the world beyond.

All that being said, the point of our undertaking wasn’t to change the world or raise awareness for anything. What appealed to us was taking a road trip where we could challenge ourselves, generate great content, and hopefully see a little bit of pro bike racing. Everything else was incidental.