Kadisco: Cycling, Marketing, Sponsorship, Social Media

Katusha revisits Crime and Punishment

Posted on 24. Jun, 2009 by Josh in Bike Racing | No Comments

Would-be Russian superteam Katusha has is making its riders sign a contract addendum requiring them to pay the team back five times their annual salary in the event of a positive doping test. The new “agreement” came up after one rider got popped before the Giro and several riders initially refused to sign it. Gert Steegmans is final remaining holdout and has sacrificed his Tour de France start. What are his reasons? What are the team’s? What’s the point?

Influx Curated recap

Posted on 12. Jun, 2009 by Josh in Marketing, Trends | 1 Comment

If someone gave you 5 minutes to inspire a room of 200+ people, what would you say? That was the directive at the Influx Curated conference that I went to yesterday. Ed Cotton – the guy who organized the event, writes the Influx Insights blog, and interviewed me about bikes – picked 10 speakers. Each of them picked two additional speakers. There was a 5-minute time limit and a simple directive: to inspire.

Setting up an unlocked AT&T USBConnect Mercury with T-Mobile on a Mac

Posted on 05. Jun, 2009 by Josh in Blog | No Comments

Hopefully you’ve found this post more quickly than I found this information. Note that this information is current as of June 2009.
Here are the steps to connect an unlocked AT&T USBConnect Mercury to T-Mobile USA using a Mac.

Insert your T-Mobile USA SIM card and plug in the stick
Install Sierra Wireless Watcher (window should open automatically) [...]

Print advertising as sponsorship

Posted on 04. Jun, 2009 by Josh in Marketing, Sponsors, Trends | 7 Comments

Streetwear and sneaker design tastemaker Jeff Staple has launched a print magazine called Reed Pages (his store/gallery is called Reed Space). It’s a good-looking mag, although visually it doesn’t stand out from the rest of the modern design genre. That said, Reed Pages takes a fresh approach to content where all stories are given equal billing and organized alphabetically. But what’s most interesting about Reed Pages is its approach to advertising. According to Staple, there isn’t any.