Comments on: Print advertising as sponsorship

By: Advertising vs. Sponsorship › joshua paul premuda | man of leisure

Advertising vs. Sponsorship › joshua paul premuda | man of leisure — Tue, 09 Jun 2009 17:00:29 +0000

[...] a nice blurb on the difference between advertising and sponsorship. The post is based on the Reed Pages magazine. An advertisement is clearly delineated from the [...]

By: Josh

Josh — Fri, 05 Jun 2009 17:25:54 +0000

Rob, that’s a good point about it being eye-grabbing. You could pay an agency a lot of money for creative that’s not nearly this good.

By: rob

rob — Fri, 05 Jun 2009 17:11:16 +0000

Nice analysis.

Jeff Staples’ intregation of advertising in Reed Pages is among the most elegant (and eye grabbing) I’ve seen.

I’m glad people like him are out there creating things. That innovation and general goodness makes everyone else raise their game. You’ll probably see this type of advertising in mainstream magazines in a few years.

By: oneangrytoast

oneangrytoast — Fri, 05 Jun 2009 16:53:54 +0000

well, you can thank staple for tweeting this. ill be a regular to the site if you keep posting insightful stuff like this. as a cyclist with a marketing degree, i think this blog is at least somewhat up my alley hahaha

By: johnG

johnG — Fri, 05 Jun 2009 16:48:00 +0000

I think the sponsorship may seem a bit annoying, but atleast the layout is fresh and content is good.

By: james choules

james choules — Fri, 05 Jun 2009 09:13:01 +0000

Hey Josh, great post.
I designed the black and white camo Addict jacket featured in your image, thanks for the link to the brand and for already doing really well what jeffstaple says hes doing in his bordering on revolutioniary zenlike manifesto, which ultimately is a kind of apology for putting out a commercial product.
Sure we need brands to keep the wheels turning – but not to keep our passions burning.

thanks.

By: Print advertising as sponsorship | Printing

Print advertising as sponsorship | Printing — Fri, 05 Jun 2009 04:19:22 +0000

[...] Read a original: Print promotion as sponsorship [...]