Archive for July, 2009

What social media can’t tell you

Posted on 29. Jul, 2009 by Josh in Bike industry, New Media, Sponsors, Sports Business | 4 Comments

What social media can't tell you

Robert Gourley of Mojave Interactive recently posted this analysis of social media performance during the Tour de France for Trek, Specialized, Cannondale, and Cervélo. What the study fails to address is that Cervélo is a title sponsor of Cervélo TestTeam, whereas Trek, Specialized, and Cannondale are the bike sponsors of Astana, Saxo Bank, and Liquigas. The way I see it, metrics like those used by Mojave are extremely valuable but I think they’re much more useful when tracking single brand’s social media footprint over time.

Tour de France team & sponsor video battle!

Posted on 22. Jul, 2009 by Josh in Bike Racing, Bike industry, New Media, Sponsors | 3 Comments

Tour de France team & sponsor video battle!

Especially during the Tour, teams and sponsors are generating some interesting documentary-style video coverage of pro cycling. But who’s got the best content? Let’s figure it out! I’ve posted sample videos below from five well known teams and brands. Watch them – or better yet, use the links to check out the full series – and complete the poll to give each a rating. Then vote for your favorite. Voting will be open until the end of the Tour and I’ll post the results next week.

An evening at the Bicycle Film Festival

Posted on 19. Jul, 2009 by Josh in Bike industry, New Media, Personal | No Comments

An evening at the Bicycle Film Festival

As of last night, I have broken my unintentional streak of missing the Bicycle Film Festival. Brendt Barbur and Friends try to select film that cover the breadth of the bicycle universe and, over the course of a Saturday evening, I watched more than a dozen ranging from 1 to 75 minutes. Here are my impressions.

Kadisco 5th anniversary post

Posted on 10. Jul, 2009 by Josh in Personal | 1 Comment

Kadisco 5th anniversary post

As of this week, it’s been five years since I began working on my own as Kadisco. Whatever it is that I do, it’s been a great experience. And if you’re reading this, you’re a part of it. Thank you!
Some personal highlights include working for Webcor during Charles Dionne’s win at the 2004 San Francisco [...]

On truth, Twitter, and truth on Twitter

Posted on 07. Jul, 2009 by Josh in New Media | 8 Comments

On truth, Twitter, and truth on Twitter

This brief article in from Bicycle Retailer was surprisingly controversial yesterday. It reports VeloNews web editor Steve Frothingham talking to another publication about the difficulties of covering Lance Armstrong in the age of Twitter. Responses to Frothingham’s lament have been mostly along the lines of “he just doesn’t get social media.” I think the opposite it true. Steve understands perfectly well that getting our news from high-profile social media users is more similar to getting it from advertisers than it is to getting it from traditional editorial media.