Kadisco 5th anniversary post
Posted on 10. Jul, 2009 in Personal
As of this week, it’s been five years since I began working on my own as Kadisco. Whatever it is that I do, it’s been a great experience. And if you’re reading this, you’re a part of it. Thank you!
Some personal highlights include working for Webcor during Charles Dionne’s win at the 2004 San Francisco Grand Prix, the first Tour of California in 2006, and the adventure of this year’s Tour of CA. Also, there was that time I was driving the KGSN team car through the ‘hood in Philly and saw a thugged-out teenager riding a pony down the sidewalk. Seriously.
I’m asked occasionally how I got into being a freelance marketer in the cycling industry. The short version of the story is that Richard Fries, whom I’ve known since I was racing juniors in New England, introduced me to Paul Skilbeck at cyclocross nationals in December 2002. Paul and I ended up working together for a time before parting ways in July 2004. I picked up a couple smaller gigs that summer, then convinced Kurt Stockton to hire me as the marketing manager for Kodak Gallery/Sierra Nevada for the 2005 season. Kurt offered me a lot of leeway and the chance to experiment, and the rest is history.
So, big thank-you’s to those three and of course to all my clients. Some other thanks go to:
Jon Irick for creating my logo. It has served me well.
The promoters of races like Sea Otter, the Tour of California, and the San Francisco Grand Prix (RIP) where doors were opened for me.
The photographers whose work has made my work look good. In no particular order: John Segesta, Chris Milliman, Mike Martin, Casey B. Gibson, and some others that I’m forgetting.
Tim and Neil from ROAD for putting up with my columns.
I’ve never met the man but I would probably be doing something else right now if it wasn’t for Lance Armstrong.
Thanks again to everyone who has helped in any way to make Kadisco happen. I’m grateful to you all.
- Josh
PS – Thanks most of all to cycling itself.
I think this is a post that I should share with one of America’s best marketing people. He’s also a bloody good cyclist.