What has Josh been up to?
Posted on 14. Aug, 2009 in Client News, Personal
I’m not exactly a daily blogger, but a gap of two-plus weeks since my last post is a bit much even by my standards. Things have been crazy busy but are now settling down slightly, so I figured I’d take this opportunity to share the recent goings-on at Kadisco.
Big Project #1 that recently wrapped up was copywriting for Zipp’s 2010 catalog. I can’t think of any company in the bike industry that offers more subject material for a writer to work with. Seven different models of Zipp wheels were used in the Tour and it’s not a stretch to say that more effort went into designing Zipp’s new brake pad than goes into some high-end frames. Plus, the folks in Speedway, Indiana, have an incredible lineup of sponsored road teams and triathletes. In some cases, the challenge of copywriting is bringing to life inherently uninteresting products. With Zipp, the hard part is figuring out which of the important things are not too important to cut.
Big Project #2 has been taking over online and offline marketing and communications for the North American Handmade Bicycle Show – headquartered just down the street from Zipp. My first order of business for NAHBS was building the show’s new website. Here’s a before-and-after of the page that lists registered exhibitors. On the new site, all exhibitors have profile pages and bike portfolios that they can edit themselves using the WordPress platform. Some new features are in the works as well.
In other news, I’ve just begun work on a new WordPress site for a social media campaign from a major brand. Details forthcoming….
Finally, I got a dog and a frame.
