Josh Kadis is a freelancer and marketing consultant specializing in copywriting, web content, and WordPress production for the bicycle industry.
Posted on 29. Sep, 2009 by Josh in Bike Racing, Sports Business | 1 Comment
After the UCI announced that Bbox-Bouygues Telecom and Cofidis would not be asked back to the ProTour – although both are assured of a spot in the Tour de France – Bbox manager Jean-René Bernaudeau wasn’t worried. Other than the embarrassment of getting kicked out of the ProTour club, there’s little downside for these teams. So what’s the point of the ProTour?
Posted on 26. Sep, 2009 by Josh in Bike industry, Trends | 3 Comments
Back in December 2008, I interviewed Puma CMO Antonio Bertone about how that brand has become involved in bike culture on multiple levels. He had less than glowing things to say about the bike industry. So, 9 months later, I was surprised to see Puma exhibiting a fixed-gear at Interbike. My interpretation is that, despite the bike industry’s growing efforts to reach the new urban consumer, Puma sees interest in bikes increasing even more quickly.
Posted on 22. Sep, 2009 by Josh in Personal | No Comments
You might be surprised to learn that this was my first year visiting the Outdoor Demo at Interbike. As many have noted, the nature of Interbike is changing as large and medium-size brands pull up stakes. For me at least, this made it even more important to check out the Demo this year in order to see the likes of Trek, Felt, Specialized, Cannondale, etc. I found that it was kind of like Sea Otter, but without the 15-year-olds. And I went mountain biking!
Posted on 14. Sep, 2009 by Josh in Sponsors, Sports Business | 2 Comments
If you’re running a cycling team (or anything else that relies on sponsorship), the traditional centerpiece of the post-season report that you send to your sponsor is an approximation of how much “exposure” the sponsor received. The most basic unit of measurement is the impression. What evolved from calculating impressions was calculating media value. Unfortunately, there’s not much substance to either.
Posted on 11. Sep, 2009 by Josh in Client News | No Comments
Mike is throwing a photo scavenger race (fun!) for the new Martin clothing line tomorrow in San Francisco. Then there’s the MASH Drag Race in Vegas on Wednesday night during Interbike. Details forthcoming…