http://www.kadisco.com/2009/09/debunking-traditional-sponsorship-evaluation/ Perhaps you're interested. Sat, 31 Dec 2011 16:15:40 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.kadisco.com/2009/09/debunking-traditional-sponsorship-evaluation/comment-page-1/#comment-5251 A winged horse teaches us about sponsorship and funding | Kadisco: Cycling, Marketing, Sponsorship, Social Media Wed, 15 Dec 2010 02:59:24 +0000 http://www.kadisco.com/?p=1400#comment-5251 [...] spends money to associate its brand with a cycling team. The team provides media exposure (which is bullshit but whatever), opportunities for corporate hospitality, etc. It’s advertising, and it’s [...] [...] spends money to associate its brand with a cycling team. The team provides media exposure (which is bullshit but whatever), opportunities for corporate hospitality, etc. It’s advertising, and it’s [...]

]]> http://www.kadisco.com/2009/09/debunking-traditional-sponsorship-evaluation/comment-page-1/#comment-4799 Kadisco: Cycling, Marketing, Sponsorship, Social Media | Cycling sponsorship: The short answer Tue, 06 Oct 2009 23:05:31 +0000 http://www.kadisco.com/?p=1400#comment-4799 [...] Debunking traditional sponsorship measurement [...] [...] Debunking traditional sponsorship measurement [...]

]]> http://www.kadisco.com/2009/09/debunking-traditional-sponsorship-evaluation/comment-page-1/#comment-4692 Boulder Report » Blog Archive » Interbike Approacheth Mon, 21 Sep 2009 18:36:54 +0000 http://www.kadisco.com/?p=1400#comment-4692 [...] few people picked up on that, mostly to point out - fairly enough - that the valuation is kind of [...] [...] few people picked up on that, mostly to point out – fairly enough – that the valuation is kind of [...]

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