Archive for October, 2009

Postmodern road cycling and VDB

Posted on 22. Oct, 2009 by Josh in Bike industry, ROAD Magazine, Trends | 1 Comment

Postmodern road cycling and VDB

Here are a few excerpts from my next column for ROAD Magazine. The topic is the new dichotomy in cycling between the hegemonic modernism – driven by the notion that high-end cycling consumers want increasingly high-performance, race-proven equipment – and the new postmodernism – which filters simplicity, camaraderie and iconic elements of cycling’s past through an artistic lens. I’ve also collected a few thoughts about Frank Vandenbroucke’s passing.

Cycling sponsorship: The short answer

Posted on 06. Oct, 2009 by Josh in Sponsors | 3 Comments

Cycling sponsorship: The short answer

I know a guy in the ad network business who’s involved with a pro cycling team. Let’s call him Markus. After offering me an opportunity to work with said team, which I couldn’t accept due to other commitments, he sent me this email about how small cycling really is. Here’s my response…

Interbike’s most surprising exhibitor

Posted on 01. Oct, 2009 by Josh in Trends | No Comments

Interbike's most surprising exhibitor

The sole member of the Big Three to avoid bankruptcy displayed the new Transit Connect, a compact van with a customizable interior intended for commercial use. Ford’s presence at Interbike is perhaps a further indication of the trends that bicycles have come to signify to the outside world. They’re environmentally friendly, inexpensive, and have (or at least are perceived to have) a now-stylish European/urban sensibility.