Comments on: Cycling sponsorship: The short answer http://www.kadisco.com/2009/10/cycling-sponsorship-the-short-answer/ Perhaps you're interested. Tue, 22 Jun 2010 06:01:55 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Andrew Hershberger http://www.kadisco.com/2009/10/cycling-sponsorship-the-short-answer/comment-page-1/#comment-4900 Andrew Hershberger Sat, 17 Oct 2009 18:54:54 +0000 http://www.kadisco.com/?p=1470#comment-4900 Interesting and I agree. Interesting and I agree.

]]> By: Jason http://www.kadisco.com/2009/10/cycling-sponsorship-the-short-answer/comment-page-1/#comment-4806 Jason Wed, 07 Oct 2009 16:58:30 +0000 http://www.kadisco.com/?p=1470#comment-4806 I might be giving Markus too much credit, but this seems a case of "if you have a hammer, everything looks like a nail." Of the pitches I've done, uniques to either property or industry news sites have never really come up. Cycling, because of its niche-ness, offers so many other opportunities for sponsors that uniques aren't even part of the calculus in many deals. I might be giving Markus too much credit, but this seems a case of “if you have a hammer, everything looks like a nail.” Of the pitches I’ve done, uniques to either property or industry news sites have never really come up. Cycling, because of its niche-ness, offers so many other opportunities for sponsors that uniques aren’t even part of the calculus in many deals.

]]> By: lockedcog http://www.kadisco.com/2009/10/cycling-sponsorship-the-short-answer/comment-page-1/#comment-4802 lockedcog Wed, 07 Oct 2009 00:21:48 +0000 http://www.kadisco.com/?p=1470#comment-4802 "You sell cycling to sponsors who want it because it reaches a niche audience". true. Yahoo and other large sites have a very low CPM too because they are not targeted ads. “You sell cycling to sponsors who want it because it reaches a niche audience”. true.

Yahoo and other large sites have a very low CPM too because they are not targeted ads.

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