http://www.kadisco.com/2009/10/postmodern-road-cycling-and-vdb/ Perhaps you're interested. Sat, 31 Dec 2011 16:15:40 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.kadisco.com/2009/10/postmodern-road-cycling-and-vdb/comment-page-1/#comment-5042 wil matthews Sat, 21 Nov 2009 05:57:29 +0000 http://www.kadisco.com/?p=1485#comment-5042 Speaking of brands, innovation and what you describe as anti-innovation: The market responds favorably to anything that harkens back to a simpler time. That year varies depending on your generation, but nostalgia sells--see Sundance, or the illustrations of Sheryl Chapman, or watch how fast the old-timey Radio Flyers sell in the next month. Safe to say this will make the brands stronger and it's not an either/or proposition. Could even support R&D! And on a semi-related note, props to Electra for selling the lifestyle over the model. See their website (with Art Brewer's sublime photography) for examples of emotion over model. Speaking of brands, innovation and what you describe as anti-innovation: The market responds favorably to anything that harkens back to a simpler time. That year varies depending on your generation, but nostalgia sells–see Sundance, or the illustrations of Sheryl Chapman, or watch how fast the old-timey Radio Flyers sell in the next month. Safe to say this will make the brands stronger and it’s not an either/or proposition. Could even support R&D!
And on a semi-related note, props to Electra for selling the lifestyle over the model. See their website (with Art Brewer’s sublime photography) for examples of emotion over model.

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