Marketing Manager for KGSN

In 2005 and 2006, I planned and executed a marketing program for the Kodak Gallery/Sierra Nevada Pro Cycling Team including the team's website, PR and media relations, news updates, collaterals, participation in sponsors’ advertising and events, and detailed reporting to sponsors of all these components. I also created proposals to secure Kodak’s and Sierra Nevada Brewing Co.’s renewals as co-title sponsors as well as major commitments from several new sponsors.

“Josh did a great job as the Marketing Manager for the Kodak Gallery/Sierra Nevada Professional Cycling Team from the 2005 through 2006. His promptness in getting detailed race reports to our sponsors and fans was exceptional. Josh’s knowledge of using technology and the internet as tools to get things done was a huge advantage for the race team as well as his contacts in both the cycling industry the mainstream media.” – Kurt Stockton, KGSN team co-owner

Dec. 2004 - Oct. 2006

Sponsorship, Strategy, Web Content

In the early days of what’s now called social media, I was using technology to post race reports and photos to KGSNcycling.com and the team’s Kodak Gallery account faster than many of the journalists covering the same races could file their stories.

Built as a mini-site, the 2006 sponsorship review highlighted the season’s three biggest storylines: racing in the inaugural Tour of California, being the focal point of one of the biggest ever cycling product launches, and the most significant race win in the team’s history.

Reported metrics included: lists of all media coverage, with clips of major print, web and tv coverage; race reports and photos from every major race on the calendar; recaps of sponsor promotions, events and advertising.

KGSN was an little-known underdog in major races. But by building relationships with journalists and making the team accessible, I was able to attract media coverage like the cover of the special section that ran in the San Jose Mercury News before the 2006 Tour of California.