Released in November 2007, MASH SF’s feature-length film and photo book set standards for fixed-gear bike culture. The San Francisco-based group connected local riding scenes around world and even taped a video with Lance Armstrong.
Following the film’s release, I helped MASH determine what they could offer to sponsors and created proposals tailored to different opportunities. I also worked to ensure accurate fulfillment on both sides.
I helped MASH formalize and manage this collaboration with legendary Italian maker Cinelli. The “Cinelli x MASH” frameset debuted at the Eurobike trade show in September 2008.
Clif Bar sponsored MASH's video trip during the 2009 Tour of California. More info...