User and advertiser features for MyByk

Prior to he launch of this social network and data services platform for cyclists and the bicycle industry, I was responsible for defining advertiser-facing features, writing the site’s rate card, and building relationships with advertisers and promotional partners.

Working with MyByk’s engineering team, I created concepts and visual mockups for the site’s user interface and key functionality. My role also included helping to develop the company’s overall business strategy.

2007

Client Website

Advertising, Social Media, Strategy

I helped to develop site-wide constructs, user interface, and functionality for MyByk’s general membership and bicycle industry brand users like Ritchey. This including planning a system whereby members could "assemble" profiles for their bikes using product profiles created by brands. I also built and fine-tuned a series of detailed mockups for user profiles and other pages.

In addition to participating in the site development process, my role with MyByk included leveraging my bicycle industry experience and contacts to lay a foundation for future advertising customers. This mockup of a branded group for Syncros is an example of MyByk's advertiser-facing concepts that adapted the latest social media marketing tools for their first-ever use in the bicycle industry.