Web dev for Specialized

Specialized is one of the world's largest bicycle brands, and perhaps the most influential in its online marketing.

Using the Wordpress MU platform, I developed a custom website for a team of amateur mountain bikers selected by Specialized for their social media skills. In the future, the Stumpjumper Trail Crew site could allow different looks and features for each blog, and could be scaled to accommodate public blogger registration.

August-September 2009

Client Website

Social Media, Web Development

The Trail Crew's YouTube account is integrated as video gallery pages for the team as well as for each rider. Flickr photos and Twitter feeds are also built into the site.

The Trail Crew featured on Specialized's main corporate homepage