Bikes are the new microwaves?
Posted on 29. Mar, 2010 by in Bike industry | 10 Comments

Mark Sanders – the man who brought you the no-spill cutting board as well as some nifty folding bikes – gave this presentation at the Taipei show and it’s worth a look. Although he compares bicycles to everything from iPods to electric shavers, Sanders himself wrote in a comment on BikeRadar that one of his preferred yardsticks is the humble microwave. That, he claims, is what the bicycle should be like: functionally simple, readily available, and designed for everyone.


