Dorel plays it safe with Schwinn’s big campaign
Posted on 21. Apr, 2010 by in Bike industry, Marketing | No Comments
There’s a palpable optimism in the bike industry, and much of it is due to a belief in the bicycle as a instrument for positive social change. But in the most ambitious mainstream advertising campaign in the industry’s recent history, that sense of activism is nowhere to be found. Still, the ads are pretty good.