A winged horse teaches us about sponsorship and funding
Posted on 14. Dec, 2010 by in Bike Racing, Sponsors | No Comments

Sponsorship and investment funding are different ways of getting money to run a cycling team, and the lack of clarity around that difference is a major source of the confusion around what’s actually happening with Pegasus Racing. My best guess is that they never had a major sponsor on board for their would-be ProTour squad. Instead, they found someone who agreed to fund the team until they could sign a sponsor. Then that investor decided to do something else with his money.








