Kadisco: Marketing, Sponsorship, Social Media

INTERBIKE LIFESTREAM - photos, videos, text

Archive for the 'Client News' Category

Monday, November 10th, 2008

New bike!

My new bike. More photos and a sensible choice of bars coming soon.

Thanks to Cinelli, BTI, MASH, Zipp, SRAM, ROAD, and Craigslist.

Friday, October 17th, 2008

a new frame

Picked this up from Mike today. Looking forward to more good things to come out of working with Cinelli, BTI, and MASH.

The red car parked behind the gate in the background is an example of the many differences between me and a good photographer.

Saturday, September 27th, 2008

So much to talk about

Lots and lots of goings-on at Interbike. It was a long couple of days. I’m not at the point yet where I have actual coherent thoughts but when I do, I’ll post them. Here are some things that were part of the experience.

And these guys:

10 Degrees Latitude from Neal Mueller on Vimeo.

Friday, September 19th, 2008

new MASH site and video with Some Guy

Kadisco friend/client MASH blogs:

We updated the MASH site today with new videos, 500 information links, a photo archive, a press archive, oh and Lance fucking Armstrong!

Right on. Have fun buying the Tour. (more thoughts on that tomorrow)

Friday, September 12th, 2008

MASH/Lance video premier

The video that MASH taped with Lance earlier this year will be released next Thursday at the RVCA x Cinelli show in at Mellow Johnny’s in Austin. I’ve seen the rough cut, it’s going to be a hit. Don’t forget to read the MASH blog on Arkitip.

show flyer

still frame

Thursday, September 4th, 2008

The new Zipp.com is live

I’ve been helping the good folks at Zipp with their new website, which went live today! GS Design did a nice job with development.

Tuesday, September 2nd, 2008

Buttons in stereo

Here’s a screenshot from Cyclingnews that I noticed while researching the next ROAD column.

(no, this does not mean that the bikes are put away.)

Thursday, August 21st, 2008

More moviemaking

I edited this last night and posted this on The Road Diaries earlier. I think it came out pretty well considering that Ben shot the footage with the Flip. Getting closer with optimal iMovie export settings; it looks a lot better on Kyte than YouTube.

Friday, August 15th, 2008

Just another day at the office

It’s a bit strange to find myself working in a big corporate office, but SRAM’s headquarters in Chicago is a pretty awesome space. Here’s the product testing and work area:

These belong to David Z, the head of global marketing:

Here’s Alex Wassmann, who coordinates all of SRAM’s road and triathlon sponsorships:

Tuesday, August 12th, 2008

New leaf turned over

I’m taking a new direction with the site. Instead of just writing mini-articles, I’m going to start talking more about what’s going on at Kadisco. Kind of like, um, a blog. Here’s something new, courtesy of MASH.

new heat coming soon

Monday, July 21st, 2008

Ask Levi now, get answers on Thursday

Post your video or written question ahead of time at The Road Diaries

Thursday, July 17th, 2008

Riccardo

I’m at the PSFK conference right now, dealing with the fallout from the Ricco positive as relates The Road Diaries. It’s interesting to be part of the internal debates but mostly it’s a shitty situation for everyone involved.

We’ve decided to leave the posts related to Ricco and Saunier Duval-Scott up on the site, except for a couple that were deleted before we reached that decision. Especially at a moment like this one, it’s important to be open and transparent, and not try to pretend that the stage wins didn’t happen or that we weren’t excited about them. We were thrilled, and that’s part of why this is so angering, disappointing, and frustrating.

(post edited a bit when i got home from the conference)