Posted on 15. Aug, 2008 by in Client News | No Comments
It’s a bit strange to find myself working in a big corporate office, but SRAM’s headquarters in Chicago is a pretty awesome space. Here’s the product testing and work area:
These belong to David Z, the head of global marketing:
Here’s Alex Wassmann, who coordinates all of SRAM’s road and triathlon sponsorships:
Posted on 12. Aug, 2008 by in Client News | No Comments
I’m taking a new direction with the site. Instead of just writing mini-articles, I’m going to start talking more about what’s going on at Kadisco. Kind of like, um, a blog. Here’s something new, courtesy of MASH.
Posted on 21. Jul, 2008 by in Bike Racing, Client News, New Media | No Comments
Post your video or written question ahead of time at The Road Diaries
Posted on 17. Jul, 2008 by in Bike Racing, Client News | No Comments
I’m at the PSFK conference right now, dealing with the fallout from the Ricco positive as relates The Road Diaries. It’s interesting to be part of the internal debates but mostly it’s a shitty situation for everyone involved.
We’ve decided to leave the posts related to Ricco and Saunier Duval-Scott up on the site, except for [...]
Posted on 04. Jul, 2008 by in Bike industry, Client News, New Media | No Comments
The project that I’ve been working on with SRAM for the last two months reached a big milestone this week. The Road Diaries went live! The site itself is a multi-author, multimedia blog written by the SRAM road team. We’ll be producing exclusive behind-the-scenes content that we’ll upload at events using mobile technology to give [...]
Posted on 02. Jul, 2008 by in Bike industry, Client News | No Comments
I came across this 1988 catalog, Zipp’s first, while I was getting underway with a new project. I’ve been thinking and writing lately about the recent proliferation of color options in the bike industry, so it’s ironic to see a 20-year-old wheel that was available in blue, white, yellow and red. Pretty cool, no?
Posted on 20. Jun, 2008 by in Client News, Trends | No Comments
Last night was the opening of the “Pressure” art show, a collaboration between RVCA and Cinelli. The show featured bike-themed works by some really well known graphic artists like Barry McGee, KAWS, Phil Frost, and others. MASH was given the corner window display to play around with, and Mike came up with this giant dreamcatcher [...]
Posted on 15. Jun, 2008 by in Client News, New Media | No Comments
Robert Scoble had a guest column on TechCrunch yesterday arguing that Kyte beat out its competitors in the market for live video streaming from your mobile phone. We’ve already selected Kyte as the video platform for the project that I’m working on for SRAM, so we must be really smart.
Posted on 12. May, 2008 by in Bike industry, Client News, New Media | No Comments
There was much hoopla surrounding the opening weekend of Lance Armstrong’s bike shop/coffee shop/training center in Austin. MASH got to be a part of it, which was huge.
There are loads of articles and blogs to link to, but here is the most important (at least over time): Yelp
