Josh Kadis is a freelancer and marketing consultant specializing in copywriting, web content, and WordPress production for the bicycle industry.
Posted on 18. Nov, 2009 by Josh in Bike Racing | 9 Comments
There are lots of ways to take a picture of a bike race and waiting at the finish line for a guy to put his hands in the air is among the less interesting of those ways. Fortunately, people like Kristof Ramon are bringing fresh, creative perspectives to cycling photography.
Posted on 29. Sep, 2009 by Josh in Bike Racing, Sports Business | 1 Comment
After the UCI announced that Bbox-Bouygues Telecom and Cofidis would not be asked back to the ProTour – although both are assured of a spot in the Tour de France – Bbox manager Jean-René Bernaudeau wasn’t worried. Other than the embarrassment of getting kicked out of the ProTour club, there’s little downside for these teams. So what’s the point of the ProTour?
Posted on 19. Aug, 2009 by Josh in Bike Racing, New Media | 3 Comments
For a few reasons, my blog posts have been getting longer and less frequent. I’m happy with that, but the downside is that I don’t have time to complete every post I start while it’s still relevant. With that in mind, I’ll be adding a few previously unfinished posts now that I have some time.
Here’s [...]
Posted on 22. Jul, 2009 by Josh in Bike Racing, Bike industry, New Media, Sponsors | 3 Comments
Especially during the Tour, teams and sponsors are generating some interesting documentary-style video coverage of pro cycling. But who’s got the best content? Let’s figure it out! I’ve posted sample videos below from five well known teams and brands. Watch them – or better yet, use the links to check out the full series – and complete the poll to give each a rating. Then vote for your favorite. Voting will be open until the end of the Tour and I’ll post the results next week.
Posted on 24. Jun, 2009 by Josh in Bike Racing | No Comments
Would-be Russian superteam Katusha has is making its riders sign a contract addendum requiring them to pay the team back five times their annual salary in the event of a positive doping test. The new “agreement” came up after one rider got popped before the Giro and several riders initially refused to sign it. Gert Steegmans is final remaining holdout and has sacrificed his Tour de France start. What are his reasons? What are the team’s? What’s the point?
Posted on 13. May, 2009 by Josh in Bike Racing, New Media, Sports Business | 4 Comments
In a recent column for ROAD, I argued that teams and events should more directly serve and monetize the sport’s existing core fan base. One of my suggestions was that AEG charge for the Tour of California’s Tour Tracker website that features multiple live video streams, real-time GPS tracking per rider, photos, chat, etc. And guess what? Universal Sports has done exactly that with its Race Tracker for the Giro coverage that it scooped up from RCS just before the race started. At $3.95 for a stage and $34.95 for the whole race, the Giro Race Tracker is pricier than the $25 I suggested in my column for the Tour de France. But I gave it a shot today, watching side-by-side with Universal Sports’ free live online video. Here’s my analysis…
Posted on 06. May, 2009 by Josh in Bike Racing, Sponsors, Sports Business | 1 Comment
The Kazakhstan cycling federation pays Bruyneel’s program with money it receives from a consortium of Kazakh companies. Those companies are unwilling or unable to pay the federation, which has in turn put the team in financial straits. Luckily, if the Kazakhs pull out entirely, all the pieces will be in place for a new title sponsor to “save” Lance Armstrong’s team just in time for the Tour de France. Even in this economy, that’s a very saleable sponsorship. It might even be better in the long run than if Astana had stayed on. Why? Sponsorship activation and metrics.
Posted on 16. Apr, 2009 by Josh in Bike Racing, Bike industry | 3 Comments
The “Celebration of Sport” soldiers on, even claiming increases for both exhibitor and athlete attendance from 2008. Despite the pros’ gripes about low prize money and everybody’s gripes about high entry fees, Sea Otter has a great business model – at least by cycling standards – with three stable revenue streams: athlete entry fees, exhibitor fees, and sponsorship. What continues to drive the first two is that Sea Otter remains a good, old-fashioned mountain bike festival with a fantastic cross-country course. And of the sponsor 12 logos on my media credential, SRAM, Thule, Sierra Nevada, Fox Shox, Clif Bar, and Specialized have been sponsors here for as long as I can remember.
Posted on 03. Apr, 2009 by Josh in Bike Racing, Client News, Personal | No Comments
Packing up my office at the Allied Box Factory last week unearthed a trove of marketing collaterals from the 2005 and 2006 Kodak Gallery/Sierra Nevada teams: six-pack carriers, media kits, team cards, and more. Despite our meager budget, this stuff came out nicely and I think it compares favorably to most of what’s been generated by much bigger teams since then. The six-pack carriers never made it onto shelves, unfortunately.