Josh Kadis is a freelancer and marketing consultant specializing in copywriting, web content, and WordPress production for the bicycle industry.
Posted on 15. Jan, 2010 by Josh in Bike Racing, Bike industry, ROAD Magazine | 3 Comments
The bike industry knows that the overwhelming majority of serious cyclists don’t race, at least not formally. Nonetheless, the common assumption has been that these consumers desire the same qualities in their bikes, components, and accessories as professional racers do. But this assumption is eroding.
Posted on 22. Oct, 2009 by Josh in Bike industry, ROAD Magazine, Trends | 1 Comment
Here are a few excerpts from my next column for ROAD Magazine. The topic is the new dichotomy in cycling between the hegemonic modernism – driven by the notion that high-end cycling consumers want increasingly high-performance, race-proven equipment – and the new postmodernism – which filters simplicity, camaraderie and iconic elements of cycling’s past through an artistic lens. I’ve also collected a few thoughts about Frank Vandenbroucke’s passing.
Posted on 10. Mar, 2009 by Josh in Bike Racing, ROAD Magazine | No Comments
I’ve posted my most recent column for ROAD Magazine, discussing how a labor union would function in pro cycling and what it would take to create one. To summarize, the CPA can only make suggestions and is too closely tied to the UCI (i.e. management). But a union wouldn’t benefit the most influential riders financially or have any leverage in negotiations with ASO. So it’s unlikely to happen, even though it would help most of the riders. Here’s an excerpt from the column I just sent in…
Posted on 01. Oct, 2008 by Josh in ROAD Magazine | No Comments
My latest column for ROAD came out at Interbike and talks about the recent reshuffling of teams and bike sponsors. Also, Neil has embedded a couple videos from my Interbike lifestream on his blog, here and here.
Posted on 09. Sep, 2008 by Josh in ROAD Magazine | No Comments
I’ve added another of my columns for ROAD Magazine to the archive. This one discusses the choice that a sponsor faces when their team is involved in a doping scandal, based on what SRAM went through with the Riccardo Ricco mess.
Also, here’s an excerpt from the column that will be out at Interbike:
So, getting back [...]
Posted on 15. Aug, 2008 by Josh in ROAD Magazine | No Comments
My column in the current issue of ROAD is now posted. It talks about the long term implications – some of them potentially negative – of the sponsorship deals for Garmin, Columbia, and Saxo Bank.
Here’s an excerpt from the next column, which will hit newsstands around September 1.
The sponsor’s choice is to stick with or [...]
Posted on 09. Jul, 2008 by Josh in Bike Racing, ROAD Magazine, Sponsors, Sports Business | No Comments
Just sent in my column for the September issue of ROAD. The piece talks about the recent sponsorship deals with Garmin, Columbia, and Saxo Bank for the teams formerly known as Slipstream, High Road, and CSC, respectively. Here’s an excerpt:
On the surface, the trio of deals seems like an unquestionably auspicious sign for cycling. But [...]
Posted on 19. May, 2008 by Josh in Bike Racing, Bike industry, ROAD Magazine, Sports Business | No Comments
BRAIN had a quick story last week about how the Olympics aren’t really on the radar for the bike industry, except for the debut of BMX. The hypothesis seems to be that road racing revolves around the Tour de France even in Olympic years, while mountain biking has moved away from racing altogether, at least [...]