Kadisco: Marketing, Sponsorship, Social Media

Archive for the 'Trends' Category

Monday, June 9th, 2008

Back from Philly

After a year off, I spent this past weekend in Philly for the Commerce Bank Philadelphia International Championship testing hardware and web tools to produce content for my project with SRAM. I’ll post some of the results soon, but I came across this giant wooden track bike in the airport and it’s arguably the coolest thing I saw all weekend:

Looks like a 150cm frame with a Corima front and a Spinergy rear (yikes). I’m curious about the left-side drivetrain though.

Friday, May 23rd, 2008

Maybe a bit too cool

More evidence that bikes are cool, this time courtesy of Cannondale and jeans maker G-Star Raw. They get a little carried away talking about coolness (”The Cannondale BAD BOY, cycling’s original benchmark in coolness just got cooler.”) but this bike is really, really fresh. Check out the microsite.

This video, however, is not so fresh.

via PSFK

Wednesday, May 21st, 2008

Update: bikes are still cool

Check out Cool Hunting’s list of “12 Bikes for Girls“, as selected by Sarah Huston. I’m not sure that the flat, swept-back handlebars on this Specialized Langster Seattle “scream racing style” as she claims, but it’s nice to see another notch in cycling’s Coolness Belt.

Tuesday, May 20th, 2008

It’s official: bikes are cool

Nike and BMX legend Bob Haro have put together BMX-inspired art show, currently on display in Beijing as part of the buildup to BMX’s Olympic debut.

This kind of themed art show is a standard practice in skateboard and streetwear circles, so it’s great to see that sense of creativity, aesthetics and individuality make its way more often in the bike world. RVCA and Cinelli are planning a similar show for later this year with a track bike theme. And, of course, there’s my friends MASH getting big in Japan.

Not so long ago, bikes were for families, hippies and bike dorks. Today, bikes are fashionable, trendy, edgy, and legitimately cool… and we have the art shows to prove it.

via Cool Hunting