Tour of California web content

I produced a range of text, photos, and videos around the 2009 Amgen Tour of California. For Zipp’s website and email newsletter, my work included reporting on riders’ wheel selections throughout the 9-day race, a video interview with 2008 Tour de France winner Carlos Sastre, and extensive photo coverage. Meanwhile, I was blogging for Incase to document my trip with the MASH crew that rode the courses on fixed-gear track bikes. Project highlights

Blogging and social media marketing for SRAM

In 2008, I produced a comprehensive social media campaign for SRAM Corporation. In addition to creating text, photo, and video content for The Road Diaries blog, I managed content generated by SRAM staff at the Tour de France and other major races. To extend the project’s reach, I distributed content through Flickr, Facebook, Twitter, and YouTube. Highlights of the project include an interactive video broadcast with Tour de France star Levi Leipheimer and real-time text/photo/video liveblogging from the Interbike trade show. Project highlights

Copywriting for Zipp

Since 2008 I’ve served as the primary copywriter for Zipp Speed Weaponry, makers of the world’s fastest bicycle wheels and components. Major projects have included Zipp’s website, print advertising campaigns, and award-winning 2009 catalog. I’ve also written copy press releases, email newsletters, and sales materials. In February 2009, I produced text, photo, and video web content around Zipp’s sponsored teams in the Tour of California. We’re currently working on the 2010 catalog. Project highlights

Advertising and sponsorship strategy for MyByk

For this social network and data services platform for cyclists and the bicycle industry, I was responsible for defining advertiser-facing features, writing the site’s rate card, and building relationships with advertisers and promotional partners. Working with MyByk’s engineering team, I created concepts and visual mockups for the site’s user interface and key functionality. My role also included helping to develop the company’s overall business strategy. Project highlights

Marketing manager for Kodak Gallery/Sierra Nevada

In 2005 and 2006, I planned and executed a marketing program for this US-based pro cycling team including website, media communications, news updates, collaterals, participation in sponsors’ advertising and events, and detailed reporting to sponsors of all these components. I also created proposals to secure Kodak’s and Sierra Nevada Brewing Co.’s renewals as co-title sponsors as well as major commitments from several new sponsors. Project highlights

Interbike lifestream

As a sample project for clients, I used mobile technology and Wordpress plugins to produce real-time microblog, photo, and video content from Interbike 2008. I used Twitter for text updates, Flickr’s mobile app for photos, and Kyte’s mobile app and embeddable player for live mobile video. All the content was created and uploaded using a Nokia N95 mobile phone. View lifestream page.

Other Clients

Specialized

One of the world’s leading brands of complete bikes, components, and accessories
www.specialized.com

• Design, coding, and copywriting for dealer collateral highlighting key features of Specialized models and how those features factored into major race wins
• Delivered print piece, web page, and HTML code for pasting into blog/CMS
• Wrote documentation and user guide to help dealers with social media and other display/distribution methods

Zipp

Maker of the world’s most advanced carbon fiber wheels and components
www.zipp.com

• Copywriting for award-winning print catalog and advertising
• Web content management and copywriting
• Photo and video web content with sponsored athletes
• Social media marketing and Facebook page management

MASH

A collection of leading filmmakers and riders in the urban track bike/fixed-gear culture
www.mashsf.com

• Created sponsorship proposal materials
• Negotiated co-developed product line with major manufacturers
• Planned logistics for 9-day video shoot along Tour of California route
• Produced blog for sponsor website

The Bike Cooperative

Consulting services and cooperative buying for 300+ bicycle retailers
www.thebikecooperative.com

• Video and print curriculum to help bike shops use social media
• Subjects include Facebook, Twitter, blogging, and business review websites

ROAD Magazine

Monthly magazine covering global professional cycling
www.roadmagazine.net
View column archive

• Sports business columnist since 2005
• Topics discussed include marketing theory, analysis of cycling sponsorships, ideas for readers to apply to their own sponsorships

Bebo

Youth-focused social network with 40+ million members worldwide
www.bebo.com

• Wrote and distributed press releases to tech media
• Learned strategy from VP of Business Development & Sales

Sneakerplay

Online social network for sneaker collectors
www.sneakerplay.com

“Josh is one of those superstars you have to have on your team! We hired him as a sponsorship/advertising consultant to help take our growing social network to the next level. He used his marketing and social media background to help us completely revamp our media kit which helped us get the attention of several major brands. We highly recommend his services.” - Robleh Jama, Sneakerplay co-founder (via LinkedIn recommendation)

• Created rate card and community profile documents
• Helped create survey of demographics and purchasing habits
• Developed concepts for advertiser-specific in-site promotions

Northern California/Nevada Cycling Association

Local governing body for Northern California cycling clubs and races
www.ncnca.org

• Developed sponsorship assets incl. 10-race NCNA Premier Series
• Conducted survey of demographics and purchasing habits
• Created PR/Marketing Toolkit for use by local clubs and events

Carrera de San Rafael

Pro-Am cycling race in downtown San Rafael, California
www.carrerasanrafael.com

• Participated in planning efforts with event staff and sponsors
• Managed website design and development
• Wrote and edited copy for special section in local newspaper
• Hired and managed media and PR contractors