Kodak Gallery/Sierra Nevada Pro Cycling Team
Marketing Strategy
The marketing program that I implemented for the Kodak Gallery/Sierra Nevada Pro Cycling Team during the 2005 and 2006 seasons included:
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- Producing proposals for new and continuing sponsors
- Creating a coherent brand identity blending two very different sponsors
- Sourcing design and development, creating content for team’s website
- Organizing photo shoots and race photography for team and sponsor websites
- Writing and distributing over 120 race reports and press releases
- Communicating with mainstream and vertical media, tracking coverage and archiving clips
- Managing and producing creative for team collaterals
- Assisting and reviewing sponsors’ activation efforts including advertising and event
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Sponsorship Review
To wrap up a successful 2006 campaign, I managed or personally generated all the content reported as well as the report structure itself for the Kodak Gallery/Sierra Nevada Pro Cycling Team’s sponsorship review. Built as a mini-site, the document highlighted the season’s three stories: racing in the inaugural Tour of California, being the focal point of one of the biggest ever cycling product launches, and the most significant race win in the team’s history. Reported metrics included:
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- Lists of all media coverage, with clips of major print, web and tv coverage
- Race reports and photos from every major race on the calendar
- Recaps of sponsor promotions, events and advertising
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