MyByk
Experience Design
As a consultant to the founder of this pre-launch social networking website for cyclists, I helped to develop site-wide constructs, user interface, and functionality for MyByk’s general membership and bicycle industry brand users.
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- Planned a system for members to assemble bike profiles using brands’ product profiles
- Helped create a data model to catalog every type of cycling product
- Created and fine-tuned a series of detailed Photoshop mockups for all site features
- Wrote technical specifications and communicated with offshore engineering team
- Participated in testing and feedback cycle
- Worked with bicycle industry brands to obtain and import product data
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Advertising Features
In addition to participating in the site development process, my role with MyByk included leveraging my bicycle industry experience and contacts to lay a foundation for future advertising customers.
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- Developed new concepts for advertiser-facing features
- Adapted common social marketing tools for their first-ever use in the bicycle industry
- Assembled in-site sponsorship packages and created MyByk’s pre-launch rate card
- Created sales presentations and led discussions with potential advertisers
- Tested and customized CRM database and ad server
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