Working with SRAM's ad agency, I wrote a creative brief and managed development of The Road Diaries blog. In addition to contributing text, photo, and video stories, I trained and managed contributions from SRAM in the US and Europe.
As a sponsor and technical supplier to many of the world's top cyclists, triathletes, and mountain bikers, SRAM's marketing staff have full backstage access at events like the Tour de France. But they needed help sharing those experiences with fans. So, working with SRAM's global marketing director, I created and implemented a blogging and social media strategy for The Road Diaries in 2008.
Since then, I've worked with SRAM to develop a company-wide content and social strategy to reach their audience of road and mountain bike enthusiasts around the world.
"Josh helped establish our voice with a digital strategy that worked not just for our audience, but also for the skills and resources that we have in our internal team." - David Zimberoff, SRAM Global Marketing
Working with SRAM's ad agency, I wrote a creative brief and managed development of The Road Diaries blog. In addition to contributing text, photo, and video stories, I trained and managed contributions from SRAM in the US and Europe.
