Blogging and social media marketing

• Created strategy for SRAM Corporation’s blog: The Road Diaries
• Wrote site spec and managed development, working with SRAM’s ad agency
• Managed and produced web content for distribution through social media channels
• Performed community relations on external social sites

Ask Levi

• Created concept for an interactive online event where fans could ask direct question for Astana star Levi Leipheimer
• Partnered for co-promotion with Trek, the US’ largest bike brand, and Cyclingnews, the world’s #1 cycling website
• Produced the event as a viral video channel that could be embedded on any website