Zipp athlete coverage

The goal of this project was to show fans what factors the world’s top cyclists consider when selecting equipment for different kinds of racing. I worked with athletes and staff from Zipp-sponsored Cervelo TestTeam and Garmin-Slipstream to document their wheel choices throughout the 9-day event with text, photos, and video interviews. Then, I edited and posted all content on the same day it was captured. To see it, visit Zipp’s News Archive and check out the posts beginning with “Tour of California” between 2/16 and 2/21/2009.

MASH x Incase blog

Original web content was the most important aspect of Incase’s sponsorship of the MASH CA project at the Tour of California. I was responsible for coming up with strong story angles, selecting images, and writing the each blog post. Some of the photos used were my own, as above; others were taken by MASH’s filmmaker/photographer, Mike Martin. I also rode about half the stages on the track bike. You can read the MASH x Incase blog here.